Lynne Menz Designs has evolved since 2001 from a freelance web site design business to a specialty designs and printing business. Following a 20 year career in engineering, Lynne honed in on skills of creativity, resourcefulness, an innate sense of design and superior customer service to develop a nationwide client base. She was sought out to be the Creative Director for two product lines for start-up companies: Nautical Stationery and Legacy Cards.
Lynne’s career began in 1979 after graduating from SUNY Canton with an AAS in mechanical engineering. She spent the next 14 years employed with General Motors’ fuel systems division as a test technician in Research & Development. Two of those years, she was the administrative assistant to the Human Resources Director and was introduced to public relations, management and employee assistance responsibilities. After accepting a career-transition buyout, she earned her BA in Psychology from the University of Rochester. In 1994, she was hired as an energy engineer for an energy service company and was introduced to high efficiency lighting design for large corporations such as Xerox and Delphi Automotive. Lynne became the account manager for the RG&E Demand Side Management program, 8 of those years self-employed on a part time basis. The part-time status allowed Lynne to develop her new found passion…computer graphics and web site design.
In 2002, with the eagerness of accepting very unique opportunities, Lynne was challenged with creating a waterproof boat card design featuring nautical charts of regions around the country. Nautical Stationery was the first and only business in the country to offer a customizable design featuring authentic NOAA charts for stationery products, most popular among the wedding market. In 2008, she expanded her print methods to include dye-sublimation whereby she prints her full color designs on substrates such as fabric, ceramic tiles and tempered glass, among others.
In 2007, through six degrees of separation, Lynne was approached to design a web site for an innovative keepsake card that required a durable label material to seal cremated remains within a plastic housing. This product eventually became a patented product called Legacy Cards for the human market and My Pet at Peace for the pet market. Within the year, she became the creative director responsible for designing both custom and stock cremation cards as well as all promotional materials.
During the early development stages of Nautical Stationery, Lynne decided to leave Rochester in search of “bluer waters” and relocated to the shores of Lake Ontario in Orleans County. The duplex was perfect to expand her home-based business, complete with a new addition that would become her studio within the year. Lynne got involved in her new community and participated in the local Wooden Boat Festival as a vendor and within the year, she was asked to step in as festival coordinator. It was the website she developed for the festival that caught the attention of the Orleans County Tourism director and given the opportunity of redesigning the local Tourism website and travel guide. Eventually, her designs would capture the attention of several businesses and organizations in the region and be commissioned to develop their web sites, brochures, business cards, merchandise, holiday greeting cards and newsletters.
In 2009, Lynne teamed up with a local neighbor and business owner to create the Oak Orchard Neighborhood Association (OONA). This organization was formed primarily to become the social networking group of Point Breeze and be responsible for the Summer Concert Series in the Park, entertaining hundreds of visitors each week during July & August since 2010.
In 2011, Lynne’s lakeside property experienced heavy erosion which lead to a rather substantial and costly project to build up the 100′ beach frontage and protect it from further wash-out. This prompted her decision to re-evaluate the occupancy of her downstairs apartment from a yearly rental to a vacation rental. So, in 2012, Lynne’s Landing Vacation Rental was formed and has been a quiet sanctuary for guests around the world.
In 2015, Lynne was contracted by Orleans County to become the Orleans County Tourism Coordinator, which after 2 years, has evolved into the Marketing Manager. Lynne is responsible for promoting Orleans County and its many assets to attract visitors worldwide. She produces ad designs that have been published in several publications such as USA Today travel guide and adventure guide, Buffalo Spree, (585) Magazine, Adventure Outdoors magazine and several summer guides. She produced a video in 2017, “Discover Orleans County from a New Perspective” using a combination of drone video and still photography.
Aside from her demanding work schedule, Lynne stepped in as the co-chair for the Company F Memorial, replacing her father who passed in July 2018. She is also one of the coordinators of the annual Orleans County Heritage Festival.